Chown Hardware, family owned and operated since 1879, tapped Magneto to create a new brand identity. The goal was to better reflect the future of the dynamic organization, with a nod to its rich history, as a new generation of family members transitioned into serving their customers. See the work.
Hotel Eastlund, the first luxury, boutique hotel on Portland’s Eastside, opened its doors to the public on June 1, 2015. To promote its opening, Magneto was enlisted to assist with several key components—ranging from PR to a highly targeted email invitation campaign for the hotel’s Grand Opening Gala—to generate excitement and interest about the new hotel. We have also worked with Hotel Eastlund to create print ads, brochures and other creative executions as needed. See the work.
Living Well Physical Medicine specializes in cutting-edge treatment for symptoms of neuropathy. Magneto created two 30-second TV spots that highlight this minimally-invasive procedure and the increased quality of life it affords. Even with a small run in the Portland metro area, Living Well's client base has doubled since the airing of this spot. See the work.
M Financial Group provides financial services to affluent individuals, corporate executives and large corporations on a national scale. Magneto has created M Financial’s annual reports and ad campaigns for the last six years, delivering creativity that is on par with its stature as a firm transcending its competition. As a result of the effective work we've produced, M Financial has gained several new clients and member firm acquisitions. See the work.
Leading Pacific Northwest design firm Mackenzie underwent a rebrand in 2013 and wanted a corporate video to show at its unveiling party. Magneto delved into Mackenzie's roots to gain a better understanding of the design, architecture and engineering firm's evolution. The result was a series of corporate videos showcasing Mackenzie's indisputable talent, exceptional client relationships and vibrant company culture. See the work.
Markowitz Herbold is a business litigation firm here in Portland whose team members are as personable as they are dedicated. Though fun may not be the first word to come to mind when thinking about business litigation, the print ad campaign Magneto created directly reflects the strong personalities and seasoned knowhow behind Markowitz Herbold's impressive arsenal of talent. See the work.
Magneto began working with NW Natural in the summer of 2005 and has been a strategic and creative partner to the gas utility ever since. From ad campaigns to dealer programs to interactive work, we have helped grow and maintain a fresh and friendly brand that customers continue to embrace—so much so that JD Power consistently ranks NW Natural as a top utility nationally. We at Magneto are proud to have helped them achieve such an honor. See the work.
The Oregon Community Foundation is one of the Pacific Northwest's largest philanthropic organizations. OCF has helped thousands of individuals, businesses and organizations create over 1,600 permanent funds from which grants are distributed to support the impactful work being carried out by Oregon nonprofits. Magneto has helped to simplify OCF's message with ongoing print and TV ad campaigns. Our efforts have generated notable awareness while also bringing in major donors. See the work.
PaintCare is a statewide program that encourages Oregonians to recycle unused paint; and it does so by setting up local drop-off sites to bring a level of convenience to the process. Magneto worked with PaintCare to develop marketing plans that encompass the entire state of Oregon, including media planning, PR, social media and creative development. The marketing efforts promote not only the importance of paint recycling, but also how to purchase appropriate amounts of paint and use leftover paint in creative ways. See the work.
Patrons Media is a new app and website that allows businesses to skip the upfront costs of advertising and pay a portion of a customer’s sales receipt to a project of that particular customer’s choice instead. This affords benefits to advertisers, patrons and beneficiaries. Still confused? Watch the short animated video that Magneto created to help Patrons clarify its process. See the work.
Polygon Group is the original pioneer in drying technology, complex dehumidification solutions and document recovery. Polygon’s U.S. division tapped Magneto to help announce a major rebranding initiative, both internally and externally. Magneto produced an introductory video and coordinated a live-stream broadcast of the internal company announcement event held in Chicago. Additionally, Magneto coordinated North American PR outreach to industry-specific media organizations across the U.S. and Canada.
The Portland Business Alliance is Greater Portland’s Chamber of Commerce, representing more than 1,700 member companies and 325,000 businesspeople. The Portland Business Alliance approached Magneto in search of a refreshed brand identity, including a logo and tagline that would reflect an updated representation of the organization, its membership and the important role it plays within the Portland region business community. See the work.
Portland International Raceway is our hometown race track. Built in 1961 at the site of the historical Vanport flood, PIR has hosted thousands of races of all shapes and sizes. As the only road course of note between Canada and California, PIR has been the track of choice for everything from Champ Car to American Le Mans to NASCAR. Magneto has helped PIR with event messaging, logo, poster and outdoor designs for drag racing, and an integrated campaign for The Mazda Grand Prix of Portland. We love the fast lane and PIR gives us the adrenaline rush we need. See the work.
We know that roses aren't typically orange, but when Rose City Sound approached us to help with its rebranding we couldn't help but think boldly for this 75-year-old production company. The new logo offers a fresh take on the tried and true Rose City reds. The rose logo is graphic and bright, and doubles as an audio speaker. Magneto rounded out the rebrand with new sales collateral material, a graphic standards guide and a fresh website to match. See the work.
Western Rivers protects the pristine waterways of the west for posterity by buying the adjacent lands alongside them. Magneto has been working with Western Rivers for several years on various projects, including rebranding, print ad campaigns, posters and an in-store promotional tie-in with Sierra Nevada Brewing. Western Rivers' visually credible brand reflects its conservation sensibilities and helps to shape its donor outreach efforts.