Markowitz Herbold is a Portland business litigation firm made up of people who are as personable as they are talented. To set the tone for "Graphs," we created the campaign tagline "Business Litigation at a Higher Level" to reflect the quality of their arguments and courtroom prowess, and the entire firm's creativity and collaborative style. The charts and graphs are used in a humorous way to make the point that the business litigation process doesn't have to be a negative experience. With Markowitz Herbold, it can, in fact, be a very pleasant one.