We do a lot of reading here at Magneto. A lot of good reading, at that. Not only is it good for our souls and for our brains, but reading is learning. The Advertising world is forever changing, so we must stay forever educated. Not sure what to read? Let Uncle Magneto help you.
Below is a list of some of our industry-related favorites:
- Punk Marketing
- Differentiate or Die
- Where the Suckers Moon
- Selling the Invisible
- Ogilvy on Advertising
- Confessions of an Advertising Man
- Brand Warfare
- Positioning: The Battle for Your Mind
- Warp Speed Branding
- Winning with the P&G 99
- How to get the most out of Trade Shows
- The Ultimate Book of Business Brands
- The Copywriters Handbook
- Full Frontal PR
- Targeted Public Relations
- Tipping Point
- Disruption
- Eating the Big Fish
- The 22 Immutable Laws of Branding
- Everyone Poops
- Permission Marketing
- The Big Moo
- Groundswell
- Social Media 101
Have you read any of these? Tell us what you thought. Have a book to add to the list? Bring it on!
Great list! Nice to see Sun Tzu’s Art of War was not on there (very cliche)
The Copywriters Handbook – required reading for ad/pr students
Ogilvy on Advertising – also required
I would add to the list:
The New Rules of Marketing and PR by David Meerman Scott
Crush It by Gary V
Confessions of an Economic Hitman by John Perkins (just a good read)
Awesome additions, Spencer! Thanks for your input.