Radian 6 has not only great products, but plenty of helpful documents on their website. I came across their October EBook “Social Media Execution: The Journey”  recently and I love the metaphor. The document takes you through the steps of preparing and executing a successful social media campaign by comparing these steps to preparing for a long road trip. Simple. Genius.

Check out their EBooks here and download the October issue. Plenty of other great EBooks in the archive, but you don’t want to miss this one.