This spring, longtime client, NW Natural, asked Magneto to create two TV spots, both focusing on the benefits of using natural gas.
Hassle cleverly chronicles how inconvenient starting a wood fire can be, from start to finish, as compared to the ease of flipping a switch for natural gas fire.
Responsibility is an extension of the Blue campaign Magneto helped launch in 2012. In itself, “Blue” is natural gas, personified: clean, relatable and focused primarily on efficiency and affordability. This is the fourth TV spot created for this campaign.
The Blue campaign has worked in a variety of other mediums to engage NW Natural’s target audiences, including outdoor, radio, print, billing inserts, online promotions and email designs.
Magneto has worked with NW Natural since 2005 to promote the brand across these varied mediums. With our help, NW Natural has consistently ranked highest in the West in its customer communications by J.D. Powers and Associates every year since 2006. See our past work with NW Natural here.
Is your company in need of a TV spot or a comprehensive campaign like Blue? Contact us at info@magnetoworks.com to set up an informational call!
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