Summer's Over. Get Used To It.
MAGNETO HQ - Alright, summer isn't over but it's almost over. For all intents and purposes it's fall, which means winter is next. So there you go. On the good side, it has been one hell of an action-packed summer for us here at Magneto. The minions have been slaving away on several fronts far into the hot sticky nights to produce some fine looking campaigns for our clients. Check out our latest TV and print work for NW Natural in the article below. It's surprising and fresh and gave us an opportunity to spread our wings a bit. On a different note entirely is the latest Street of Dreams work. Elegant yet accessible. Yes, that's how I'd categorize it. And humorous. But don't just take my word for it. Click the links and find out for yourself. See the magic, feel the dream, etc. And hey, don't feel so bad about summer's end. It's an inevitability. You need to be positive. Just think, when it's all dreary and cold and rainy outside and you're so depressed from the lack of sun, you can cuddle up with a loved one, sip your cup of cocoa and watch a bunch our commercials on TV or YouTube. Krieg Thumbtwister-Editor
NW Natural's "Greenness" Unveiled
PORTLAND - With the world turning green before our very eyes, we're
all becoming a bit "jaded" so to speak, to claims of environmental
responsibility. Many companies have jumped on the bandwagon with all
sorts of claims. But when it comes to energy, NW Natural, Oregon's
largest natural gas utility, has waited in the wings until now. Unknown
to most people is the fact that in most cases, natural gas is environmentally friendlier
than electricity--friendlier to the tune of at least 20% less greenhouse gas
emissions per household. In most cases, the numbers are far better.
To generate awareness of NW Natural's green standing, Magneto created
two thought-provoking TV spots and series of print ads presenting
the facts about natural gas' lower emissions. A bit of a departure
but as you know dear reader, we can do anything.
The Street of Dreams Year Two;
Oregon City - There are plenty of new faces at the Street of Dreams,
thanks in no small part to Magneto Brand Advertising. In the second
year of our association with The Street, attendance is up by
11% with a more diverse crowd than ever. By targeting a younger and
hipper audience with (you guessed it) younger and hipper advertising,
the nation's oldest home show is drawing a fresh segment of Portlanders
eager to view the mega-mansions of the uber rich. The trick for Magneto
was not to alienate existing show attendees whilst attracting these
new visitors. Multiple TV spots, radio and newspaper were the primary
vehicles all with a humorous bent.
Ok, I'll admit it. I'm too honest for today's PC audience. Nobody wants to point fingers
at the culprits who give advertising a bad name. Well I will. It's advertsiers themselves. These days, everyone
who's ever taken an Advertising 101 class thinks they have the chops to create engaging messages to build their brands.
Well it just ain't so. How many client produced ad campaigns are out there? Lots. And how much advertising does the
public enjoy seeing? Almost none. This business of brand advertising is one part research, one part strategy, and eleven parts
entertainment. And let's face it, most clients aren't all that entertaining. What do I mean by entertainment? Make me laugh.
Make me cry. Don't spoon food me and stop yelling at me! Create an emotional connection with me. And don't try to ram a bunch
of your product attributes down my throat. Got it? Well, Matlock is on in five minutes
so I'm out of here. Until next time, my brand babies.