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IGNITION GETS A MAKEOVER

Since its inception, Ignition has been Magneto's way of bringing you into our “inner circle”. We enjoy churning out vaguely humorous stories for your perusal. Well, now Ignition is even better because we’ve streamlined things for easy reading. Instead of having to slog through the drivel to get to the good parts, now we just have the good parts. Sort of.

ISSUE 9 - 71 SW OAK ST. PORTLAND, OREGON 97204 - 503.222.7477 - WWW.MAGNETOWORKS.COM - APRIL 2010
 

NW Natural

TIME TO GET YOUR
“BLUE” ON

Magneto just produced NW Natural's new "Blue" ad campaign, complete with two TV spots, radio, transit and outdoor advertising. The campaign is designed to promote the benefits of natural gas, encourage people to switch to gas and convince customers to upgrade their natural gas appliances.

OREGON COMMUNITY FOUNDATION

OCF PRINT CAMPAIGN BRINGS MUCH NEEDED AWARENESS

The Oregon Community Foundation hired Magneto to help raise awareness of the non-profit organization among their potential donors and supporters. A simple, yet clever campaign was developed that reinforces the position of OCF while educating donors...

M FINANCIAL ANNUAL REPORT “OUT OF PRINT”

The 2009 M Financial Annual Report was so well received by M’s member firms that they handed out the last copy almost before the ink was dry.

BETTER LIVING SHOW HOME FOR NW NATURAL

Magneto developed the name, logo, look and feel for NW Natural’s "Blue Home" at this year’s Better Living Show held at the Portland Expo Center.

COUNTDOWN TO FLEET WEEK

In a mere two months the Rose City will once again open its arms to this year’s Fleet Week. As always, Magneto has prepared “Welcome Baskets” for the sailors and is counting down the days excitedly until the glory unfolds. Ah, Fleet Week in the City of Roses.
 

It seems the older I get the more I’m amazed by technology. For instance, the Internet has replaced the Magic 8 Ball as the # 1 resource for answers to people’s questions. Who saw that coming? And what about the iPad potentially replacing the laptop? Jeepers. I swear my laptop just replaced my desktop and now I'm supposed to replace it with an iPad? I know a guy that always needs the

latest gadget–whether it works or not. He blows a lot of dough on tech stuff because he has to have it the day it comes out. It's ludicrous. I usually like to wait five years for the price to drop. Once though, I got talked into buying a blue tooth ear bud when it was hot off the presses. It was top-of-the-line, brand-spanking-new and it worked like crap from day one.

Then on day 4, I lost it. Best Buy's idea to buy back the "old" technology they sold you a few months ago is interesting…if you don't mind losing 50% of your investment in 6 months. Jeez. Slow down people. Slow down.
If you have questions about branding, marketing or advertising hit me up on twitter: @MagnetoAgency

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