When local startup, Patrons Media, first met with Magneto, their passion for their project was evident – but finding the words to explain their process to three different groups of people was a challenge. Patrons is a new app that allows businesses to skip spending upfront costs on advertising, instead choosing...

As a group of skiers and sports fans, our office is pretty excited for the upcoming Olympics. Earlier, we took a look at some pre-Games advertising from Procter & Gamble, but then the inevitable happened: we started thinking about branding.Olympics branding and identity lie outside those iconic five rings. Each...