Excerpt from a real-life conversation held at Magneto last week: Account Coordinator: So…how do you feel about Ben & Jerry’s? Creative Director: As in the brand? Their marketing? The ice cream itself? Account Coordinator: All of that. But let’s start with the ice cream. Creative Director: I like it. Why? Account Coordinator: So it’s cool...

Indeed, the latest edition of Magneto’s electro-newsletter is hot off the presses. With a buttload of Magneto happenings, Magneto-isms and semi-unsolicited advice from Buzz Winkle, Ignition will start you up better than Mick Jagger circa 1981.

For the fifth straight year, Magneto worked with M Financial Group to produce its annual report, this year titled Singularly M. In addition to its letter to stockholders and financial report section, the 56-page book includes four two-page spreads developed by Magneto, aimed at highlighting the successes and uniqueness of M Financial...

Everyone has had his or her fair share of long, vague emails that take a few minutes to sift through. A few minutes might not seem like a big deal, but now that professionals spend 28 percent of their workday reading and responding to emails, that can add up to a significant loss in productivity.

Magneto worked with Dick Hannah Dealerships this summer to develop an unusual and memorable TV spot to promote its latest sales event. Relying on humor and clever animation, the spot promotes Dick Hannah’s “Trade in Anything” sale, where car shoppers can trade in...“whatever” towards a new or used car at any...

We’ve heard of reading tea leaves, but coffee spills? Usually coffee spills are just a waste of perfectly good java, but Regina, a European paper towel company, turned the everyday annoyance into brand messaging at this year’s Markant Trade Fair in Germany. The nondescript white coffee mugs distributed at the event bore...

This week, a new TV commercial produced by Magneto for NW Natural began airing in the Portland metro area. This latest spot called “Imagine” builds on NW Natural’s ongoing “Blue” campaign and features the cost advantages of using natural gas over electricity and oil in residential and commercial applications.