Design driven, client focused. That’s evident when it comes to leading Pacific Northwest design firm Mackenzie – just ask any Mackenzie employee, partner or client. The firm, formerly known as Group Mackenzie, unveiled their new brand identity at a special celebration held in their Portland offices earlier this week. The marketing...

Yesterday a new logo and tagline, created by Magneto for the Portland Business Alliance, were unveiled at the organizations’ Annual Breakfast Meeting. The event held at the Oregon Convention Center was attended by over 1,000 business and community leaders and began with an animated short video also developed by Magneto. ...

Magneto client the Oregon Community Foundation held their Annual Luncheon at the Oregon Convention Center today, with over 1,000 community and non-profit leaders from around the state attending.  One of the highlights of the program was the announcement of a five-year $32 million investment in key initiatives to support education...

In a society where the average waistline has grossly increased over the last few decades, it seems fitting that marketers have found a way to downplay the negative aspects and appeal to people by tricking them into feeling better about themselves and their unhealthy habits. This can be seen both in...

Magneto is proud to unveil the new Portland International Raceway website! We worked with our client to completely redesign and engineer the new site.  It is now much easier to navigate and (we think) much more attractive and interesting to view. The recently launched website solves many issues that beset its...

The NW Natural Smart Energy program has teamed up with Miller Paint to conduct a promotion called "Paint Your Home Green," focused on home improvement and earth friendly “green” products. The “Paint Your Home Green” Contest encourages people to enter to win a chance at getting a fresh coat of Miller...

It’s that time of year again. The wind is blowing, the snow is falling, and fans across the nation are gearing up to paint their faces, don their jerseys and cheer in a drunken stupor as two teams take the field to play some good quality football in Super Bowl...