Powell’s Books got a major plug not too long ago when Stephen Colbert outwardly expressed his anger at Amazon on The Colbert Report. Amazon has ended presale orders for Hachette Book Group, the company that publishes Colbert’s books. Author Sherman Alexie, who appeared on the Colbert Report, said that presale orders...

Not every business needs to include a mobile app in its marketing strategy. But with smartphone ownership at an all-time high, mobile responsive web design is important. Customers who are looking for your business have the ability to pull up your website on a whim and if it doesn’t respond...

FOR IMMEDIATE RELEASE Media Contact Justina Quagliata (503) 222-7477  Portland, OR – (Feb. 24, 2014) – Magneto Brand Advertising has been retained by PaintCare, Inc. to serve as the agency of record in Oregon to help promote the now permanent Oregon Architectural Paint Stewardship Program. Magneto will be providing marketing and advertising services to include creative...

Not too long ago when the Magneto team was talking about traditional vs. digital marketing, we had problems succinctly identifying part two of our core marketing rationale: Tell a story that makes an emotional connection that… Compels people to interact with and ultimately purchase from your brand. One of us mentioned that the...

Oh look, Ignition is back–just in time for the city's illustrious Rose Festival! Please, dear reader, peruse and enjoy this rose-tinted issue and its wealth of self-serving Magneto propaganda, masterfully crafted and chopped up into bite-sized nuggets for easy digestion. Hungry for some for some meaty advertising pulp? Chow down on the latest...

The war of the tortilla chip is upon us in the Pacific NW between local favorite Juanita’s and the newcomer, La Cocina de Josefina. Typically, this might not be such a bad thing, but given that Josefina’s chips are made by Frito-Lay, we’re going to go ahead and take sides. Meet...

We were busy celebrating Cinco de Mayo and forgot to wish everyone a happy Star Wars Day on May 4. (You know...May the fourth be with you.) Star Wars is an icon and hasn't lost its luster since A New Hope was released in theaters in May 1977. With the announcement...