When the Portland Timbers made the move to Major League Soccer from the United Soccer League in 2011, the front office was faced with a daunting task. How do you put a fresh face on a team that’s existed since 1975? How do you draw newcomers in while keeping the...

Okay, we’re no MythBusters. None of our employees look like walruses and we try to keep high-velocity objects at a minimum at Magneto World Headquarters. There is, however, one myth we want to debunk. The digital shift has drastically changed advertising and marketing. We’ll be the ones to say it: it’s...

Yesterday, McDonald’s announced that mascot Ronald McDonald was receiving an updated look and a limited social media presence on its existing platforms. This is in an effort to keep the McDonald’s icon “modern and relevant,” according to the press release. While Ronald won’t get his own social media profiles, his posts...

Sometimes, we need a pick-me-up here at the office. Cue the coffeemaker. We need a minute in the mornings to awaken the creative juices while we wait for the coffeemaker to finish brewing. That’s where Brew Haiku comes in. We take turns sketching out lines, playing with syllables, tossing words back...

The Internet turned 25 not too long ago, and as everyone looked to its humble beginnings, we had a chuckle at Newsweek’s 1995 prediction that no one would buy anything over the Web. In 1995, there weren’t many secure ways to send money over the Internet, but in the 2010s, even...

When local startup, Patrons Media, first met with Magneto, their passion for their project was evident – but finding the words to explain their process to three different groups of people was a challenge. Patrons is a new app that allows businesses to skip spending upfront costs on advertising, instead choosing...

As a group of skiers and sports fans, our office is pretty excited for the upcoming Olympics. Earlier, we took a look at some pre-Games advertising from Procter & Gamble, but then the inevitable happened: we started thinking about branding.Olympics branding and identity lie outside those iconic five rings. Each...