2014 is a big year in sports. The Olympics don’t have the Super Bowl’s reputation for ad rates and viewership, but the associated sponsorships and ads pack quite the global punch every two to four years, depending on how you look at it. For any country, the Olympics are a time...

Chestnuts roasting on an open fire: check. Eggnog: check. Repeated viewings of National Lampoon’s Christmas Vacation: check. Ugly sweaters: Check, check, check and check. The ugly sweater phenomenon has quickly become a holiday tradition rearing its (obviously ugly) head at parties – and now branded content. Here’s a look at four ways brands and...

A few weeks ago, we posted a commentary about retailers opening their doors on Thanksgiving and how brand damaging it was proving. With T minus four days until the start of the holiday season, photos of a Walmart food drive for associates in need have surfaced, Ashton Kutcher has called Walmart...

The world is wildly different than it was in 1963. Men have stood on the moon. Beatlemania has come and gone and a little thing called the World Wide Web has since changed the face of most everything. News is still broadcast on TV…and radio…and print…and online…and via mobile phone. Though...

Is it just us or has the onslaught of holiday ads and promotions come earlier than usual this year? It isn’t quite Thanksgiving and Will Arnett is already touting Best Buy’s holiday sales all over the Internet and Wal-Mart has had promotions going for nearly two weeks now. By the day, retailers...

We live in an information-heavy world. Events that would take days to make front-page news are now broadcast within seconds, thanks to platforms like Facebook and Twitter. Companies are now engaging with their customers more than ever, creating conversations and relationships. With all of this information floating around, tools like...

It’s not quite movie awards season yet, but we’re in the swing of "horror-movies-of-questionable-entertainment-and-production-value" season. There are only so many times Hollywood can remake Michael Myers and Leatherface into somewhat terrifying features, but this year, Carrie hits the big screen again – and did a scream of a job promoting it,...