This week, a new TV commercial produced by Magneto for NW Natural began airing in the Portland metro area. This latest spot called “Imagine” builds on NW Natural’s ongoing “Blue” campaign and features the cost advantages of using natural gas over electricity and oil in residential and commercial applications. Stylish in presentation, it features the different lifestyles of people who use natural gas and demonstrates how natural gas enhances their lives.
NW Natural is historically a brand that resonates with its customers, consistently ranking in the top three in the nation for customer satisfaction and messaging by J.D. Powers each year since 2006.
Magneto also produced a radio spot and print ad to reinforce the campaign.
View the original Blue campaign here, and check out the new campaign below!
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