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Magneto aligns Marger Johnson’s look with the industries it serves
August 3, 2016  |  by Magneto Brand Advertising

Marger Johnson has spent the past 30 years building its reputation as a leading intellectual property law firm. Specializing in patents, trademarks, copyrights, licensing and litigation, Marger Johnson works with clients from forward-thinking industries such as tech, biomedical and informatics.

Armed with a talented roster and a successful history of pioneering landmark IP legal precedents, Marger Johnson was poised for some big changes in 2016. The firm was on the verge of its 30-year anniversary, and would be moving into a new office after a 10-year run in its old building.

That’s why last year was as good a time as any for Marger Johnson to ask Magneto to develop and implement a branding strategy that would better reflect the cutting edge industries it serves. Magneto went right to work for the firm, creating a new logo, fresh website and 30th anniversary ad campaign, running in regional law publications this summer.

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The logo we created evokes a clean, future-forward aesthetic while breaking from the traditionally boring constraints of law firm branding. The concept for the logo, predicated on the idea of a compass, represents the guidance Marger Johnson offers its clients while safeguarding their ideas so they can be brought to market. The blue, charcoal and white color palette reflects the trustworthy and knowledgeable services clients can expect from the firm.

In conjunction with the updated logo, Magneto designed and developed a comprehensive website using bold imagery, parallax scrolling and a treasure trove of content to better communicate Marger Johnson’s achievements and capabilities. We built the site into a WordPress platform to enhance search engine functionality. Additionally, clean, angular design and personable photography mesh seamlessly with the firm’s top-tier reputation while also conveying the approachability of the Marger Johnson team.

With its bold new look and feel, we have no doubt in our minds that Marger Johnson will continue to lead the way in west coast intellectual property law. Here’s to the next 30 years and beyond!

You can check out the final product here.

Magneto’s repertoire of branding and website development projects is as diverse as it is impressive. Is your business in need of a fresh face? Drop us a line—we love what we do and we do it well.