Breaking Bad’s Positioning Strategy Broken Down

October 30, 2014  |  by Magneto Brand Advertising  |  No Comments

Last week, Toys R Us released – and promptly pulled from its shelves – a line of Breaking Bad action figures. Breaking Bad (you know, that AMC show that follows a high school chemistry teacher as he cooks and sells crystal meth) wrapped up its final season just about a year...

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Introducing The Ambassador

September 30, 2014  |  by Magneto Brand Advertising  |  No Comments

Opulent. Majestic. Elegant. That’s the buzz around Portland’s newest hotel. High ceilings and brass accents add to the grandeur, but its future occupants are too busy to notice. Introducing The Ambassador Bee & Bee. A hotel...for bees. The Ambassador Bee & Bee, created here at Magneto, is a working beehive designed specifically...

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Chown Hardware Unveils New Logo

September 18, 2014  |  by Magneto Brand Advertising  |  No Comments

Longtime Portland-based hardware company, Chown Hardware unveiled its new graphic look developed by Magneto this week. The new logo is now prominently displayed on exterior signage at Chown's locations in Portland and Bellevue, WA, and soon to be on their website, vehicles and marketing materials. Chown Hardware, family owned and operated since...

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Craig Opfer: Bee Concierge

September 9, 2014  |  by Magneto Brand Advertising  |  No Comments

WeMake's annual birdhouse auction at Design Week Portland is getting a new addition this year. While WeMake typically collects handmade birdhouses from local creatives to auction off each year, Magneto principal Craig Opfer has settled on crafting a beehive. Well, really, it's a bee hotel. What's a bee hotel? We're glad you...

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Beaches Cruise-In at Portland International Raceway

August 20, 2014  |  by Magneto Brand Advertising  |  No Comments

We’re not the type to turn down free food and drinks, so some of the Magneto team stopped by Portland International Raceway last Wednesday for Beaches Cruise-In. Magneto has been working with PIR since 2010, creating everything from logos to websites – all in the name of racing. While we were...

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French grocery store is selling trash – and that’s a good thing

August 14, 2014  |  by Magneto Brand Advertising  |  No Comments

Things Magneto Likes: Jelly Bellies, strong coffee, cat videos, advertising and marketing for good causes. French grocery store Intermarché identified a few problems regarding food waste and fixed them with a clever marketing strategy. Problem 1: Produce is expensive, making it difficult for low-income families to eat well. Problem 2: 300 million tons...

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Responsive web design meets responsive logo design

August 12, 2014  |  by Magneto Brand Advertising  |  No Comments

Responsive web design seems like a no-brainer these days, especially when it comes to mobile. Now that 90 percent of adults own cell phones, and 63 percent use them to access the Internet, it’s important for companies to have at least a basic mobile-responsive site to provide potential customers with...

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