This spring, longtime client, NW Natural, asked Magneto to create two TV spots, both focusing on the benefits of using natural gas. Hassle cleverly chronicles how inconvenient starting a wood fire can be, from start to finish, as compared to the ease of flipping a switch for natural gas fire. Responsibility is...

Gone are the days of watching the Super Bowl just for the commercials. While the Super Bowl has always been advertising’s biggest day of the year, agencies and their clients are getting more creative with their multimillion dollar ad buys. The Super Bowl isn’t all about TV commercials anymore, with digital...

Magneto has been working with top trial and commercial litigation law firm Markowitz Herbold Glade & Mehlhaf for over a year, creating an ongoing print ad campaign highlighting its talented team and unique company culture. Recently, the #1 ranked commercial litigation firm in Oregon decided to return to their original founding...

It’s been a heckuva year at Magneto, full of brand advertising and…tortilla chips? We give to you Magneto’s own “Best of 2014” list, but ours is full of more snark, sass and awesome design. A prosperous 2015 to you from the Magnetos! Why Magneto stands with Juanita’s of tortilla chip fame Frito-Lay’s Josefina...

A lot has been written about Facebook’s decrease in organic reach, with postings that used to appear to hundreds, now only visible to a handful. For brands it has resulted in paying for boosted posts on Facebook, which has become essentially a paid medium for businesses. At Magneto, we have worked...

Well, well. The most wonderful time of the year is upon us... Oh, wait a second. Five weeks ago it was 85º, my Halloween candy hangover has only just dissipated, we're still a couple of weeks out from Thanksgiving and Christmas is still a month and a half away! Yet, the...

You know what sucks more than political ads? Nothing. Thank God we are nearly finished with this season’s batch of backbiting, mudslinging and mis- truth in advertising. Every time I turn on the tube I see another ad that stretches the truth or omits a detail, merely to gain a...