Now that you have your expertly designed logo in place, you may be considering a tagline to go with it. A tagline reinforces your brand by telling people what you do, who you are, what you're made of, or what you stand for. But before we go any further, let's...

In our last post you'll remember we told you that a logo is not a brand. Well, it isn't, but without a corporate identity you're kind of sunk. In fact, we can't think of any company that doesn't use a logo to identify itself to its customers except illegal arms...

Brands have personalities: some are brash while others are soft spoken. Some are polished; others rugged, confident, refined or whimsical. Regardless of style, a strong, well articulated brand will stand the test of time—but building one can be tougher than it seems. Brand Advertising, Defined, is a crash course in...

Magneto Brand Advertising is celebrating our fourteenth birthday. We thought we’d break down our storied past by number. (Click to enlarge!)

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Magneto has done it again. For the seventh straight year, Magneto has worked with M Financial Group to design and produce their annual report. Part financial report, part yearbook, and marketing piece for member firms, the book goes beyond the standard annual report and includes thought-provoking spreads that also serve as...

Hotel Eastlund, the first luxury boutique hotel on Portland’s Eastside, opened its doors to the public on June 1, 2015. To promote its opening, Magneto was enlisted to assist with several key components – ranging from PR to a highly-targeted email invitation campaign for the hotel’s Grand Opening Gala – to...

Polygon Group, an international company, is the pioneer in drying technology, complex dehumidification solutions and document recovery. This spring, Polygon’s U.S. division was referred to Magneto to assist with the announcement of a major rebranding initiative both internally and externally. Magneto produced an introductory video and coordinated a live stream...