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Battle of the Olympics mascots
February 3, 2014  |  by Magneto Brand Advertising
As a group of skiers and sports fans, our office is pretty excited for the upcoming Olympics. Earlier, we took a look at some pre-Games advertising from Procter & Gamble, but then the inevitable happened: we started thinking about branding.Olympics branding and identity lie outside those iconic five rings. Each host city/games has had its own logo since 1924 and Olympics mascots followed, officially beginning in 1972 with Waldi the Dachsund. As we took a look through the mascots from yesteryear to Sochi, we were intrigued. Ranging from a snowman to a blue thing named Izzy, each logo brings something…different to the table. We couldn’t decide on a favorite (or even a least favorite) – is there a clear winner in this set?

Vote!

Take a look and help us out, blogosphere. Which is the mascot gold medalist? Vote for your favorite! Discuss your least favorite by leaving comments or tweet at us @MagnetoAgency!

Olympics mascots

Choose the best-executed Olympics mascot:
  
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All photos from olympic.org. 

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