If you happened to catch Super Bowl XLIX back in 2015, you probably remember a particularly heartwarming moment in which a lost golden retriever puppy makes his way back to the ranch with the help of his loyal Clydesdale horse pals. The spot lasted all of about 60 seconds, but...

Now that you have your expertly designed logo in place, you may be considering a tagline to go with it. A tagline reinforces your brand by telling people what you do, who you are, what you're made of, or what you stand for. But before we go any further, let's...

In our last post you'll remember we told you that a logo is not a brand. Well, it isn't, but without a corporate identity you're kind of sunk. In fact, we can't think of any company that doesn't use a logo to identify itself to its customers except illegal arms...

Brands have personalities: some are brash while others are soft spoken. Some are polished; others rugged, confident, refined or whimsical. Regardless of style, a strong, well articulated brand will stand the test of time—but building one can be tougher than it seems. Brand Advertising, Defined, is a crash course in...