Magneto worked with Dick Hannah Dealerships this summer to develop an unusual and memorable TV spot to promote its latest sales event.
Relying on humor and clever animation, the spot promotes Dick Hannah’s “Trade in Anything” sale, where car shoppers can trade in…“whatever” towards a new or used car at any of the 13 Dick Hannah Dealerships located in southwest Washington and Portland. The spot features a corresponding logo, also created by Magneto, specifically for the promotion.
Airing on Portland TV stations for two weeks, the 30-second spot is supported by an active online marketing presence, including photos of the more humorous traded items on social media.
The spot’s trade-in suggestions: tractors, trumpets, bricks and talking ostriches. See the rest and learn more about the “Trade In Anything” sale below!
Share:
Recent Posts
- 9/22/2016 • Magneto Creates M Financial’s 2015 Annual Report
- 8/03/2016 • Magneto aligns Marger Johnson’s look with the industries it serves
- 7/20/2016 • Magneto brings bold vision to City Color branding and website development
- 7/13/2016 • Brand Advertising, Defined: The Creative Process
- 5/25/2016 • Brand Advertising, Defined: Where Science Meets Art
