Markowitz, Herbold, Glade and Mehlhaf is a premier business litigation boutique located here in Portland.  Earlier this year we were invited to pitch the law firm for its advertising business and won it. Our charge was to create a new ad campaign that would better reflect the personality of MHGM.

After several discovery meetings and interviews, we learned that Markowitz is one of the Northwest’s most respected business litigation firms – not only for their expertise in high stakes business disputes and their trial experience, but also because they do not take a “scorched earth” approach as some other firms do. And, we happily learned, they don’t take themselves too seriously.

To set the tone for the campaign, we created the campaign tagline “Business Litigation at a Higher Level” to reflect the quality of Markowitz lawyers’ arguments, their courtroom prowess, the entire firm’s creativity and collaborative style, as well as their approach to each case.

The campaign is visually striking in that it uses charts and graphs in a humorous way to make the point that the business litigation process doesn’t have to be a bad experience. With Markowitz, Herbold, Glade and Mehlhaf it can, in fact, be a very pleasant one.

The campaign is running in law magazines and journals as well as business news publications. Take a look below!

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