Today is a sunny September 10 and Magneto has been around for 12 years. 12 glorious years. Looking back, our timing in opening this ad agency could not have been worse given that the 9/11 attacks occurred the following morning. Yet through that horrendous time, the Great Recession and many...
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Markowitz, Herbold, Glade and Mehlhaf is a premier business litigation boutique located here in Portland. Earlier this year we were invited to pitch the law firm for its advertising business and won it. Our charge was to create a new ad campaign that would better reflect the personality of MHGM. ...
Read MoreThursday, August 29, 2013 10:07 a.m. Journal, Woke up early again today. Couldn’t get back to sleep so I came to work around six. Been having trouble with words. Mental block. Trying to think up words that rhyme with “natural.” It’s a real zinger, like "orange." That's a bad one, too. Speaking of words,...
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We here at Magneto know that roses aren’t orange, but when Rose City Sound approached us to help with its rebranding, we couldn’t help but to think boldly for this 75-year-old production company. Back in 1938, when WWII hadn’t yet started and Buzz Winkle was a mere gleam in his parents’...
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One of us here at Magneto really loves soccer – to the point where she’ll wake up at 5 a.m. to watch a live English game on a Saturday. Luckily this English Premier League season, instead of fighting with her cable company about Fox Soccer or struggling to find a stream...
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Pinterest vs. Tumblr. Tumblr vs. Pinterest. At first glance, both of these sites seem overtly similar, but digging deeper, no two social media sites are the same – there is a time and a place for each. Here at Magneto, we use both. In our industry, sites like Pinterest and Tumblr...
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5. Shark Week may be more evolutionary than sharks themselves. Shark Week is 26 years old this season, and year after year, Discovery Channel bravely faces the task of rebranding and promoting the same topic. This year is Shark Week’s most social yet, with GetGlue stickers, live tweets from viewers...
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