Summer's Over. Get Used To It.
Even Had Time To Enjoy Oregon's "Glorious Season."
MAGNETO HQ - Alright, summer isn't over but it's almost over. For all intents and purposes it's fall, which means winter is
next. So there you go. On the good side, it has been one hell of an
action-packed summer for us here at Magneto.
The minions have been slaving away on several fronts far into the
hot sticky nights to produce some fine looking campaigns for our clients.
Check out our latest TV and print work for NW Natural in the article
below. It's surprising and fresh and gave us an opportunity to spread
our wings a bit. On a different note entirely is the latest Street
of Dreams work. Elegant yet accessible. Yes, that's how I'd categorize
it. And humorous. But don't just take my word for it. Click the links
and find out for yourself. See the magic, feel the dream, etc. And
hey, don't feel so bad about summer's end. It's an inevitability. You
need to be positive. Just think, when it's all dreary and cold
and rainy outside and you're so depressed from the lack of sun, you can
cuddle up with a loved one, sip your cup of cocoa and watch a bunch
our commercials on TV or YouTube. Krieg Thumbtwister-Editor
NW Natural's "Greenness" Unveiled
In Pretty Pictures and Happy Music
Magneto Agency Not A"One Trick Pony" After All
PORTLAND - With the world turning green before our very eyes, we're
all becoming a bit "jaded" so to speak, to claims of environmental
responsibility. Many companies have jumped on the bandwagon with all
sorts of claims. But when it comes to energy, NW Natural, Oregon's
largest natural gas utility, has waited in the wings until now. Unknown
to most people is the fact that in most cases, natural gas is environmentally friendlier
than electricity--friendlier to the tune of at least 20% less greenhouse gas
emissions per household. In most cases, the numbers are far better.
To generate awareness of NW Natural's green standing, Magneto created
two thought-provoking TV spots and series of print ads presenting
the facts about natural gas' lower emissions. A bit of a departure
but as you know dear reader, we can do anything.
SEE
THE CAMPAIGN
The Street of Dreams Year Two;
Magneto-ization In Full Force
The Makeover Of The Mega-home Show Draws
Newcomers
Oregon City - There are plenty of new faces at the Street of Dreams,
thanks in no small part to Magneto Brand Advertising. In the second
year of our association with The Street, attendance is up by
11% with a more diverse crowd than ever. By targeting a younger and
hipper audience with (you guessed it) younger and hipper advertising,
the nation's oldest home show is drawing a fresh segment of Portlanders
eager to view the mega-mansions of the uber rich. The trick for Magneto
was not to alienate existing show attendees whilst attracting these
new visitors. Multiple TV spots, radio and newspaper were the primary
vehicles all with a humorous bent.
SEE
THE CAMPAIGN