Portland International Raceway called on Magneto Brand Advertising to develop a new identity for its PIR Late Night Drags. We worked through a handful of versions and landed with a pretty sweet winner. How do you like it?
The drags are Portland’s safe alternative to street racing and take place Wednesday, Friday and Saturday nights. Drags season starts at the beginning of March and lasts through the end of October. If you’ve never been out to see these races and have a need for speed, grab the family, find a nice summer night & go enjoy some good old fashioned drag racing!
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