Results. Results are what we are focused on. Always. And combining fun work with strategy – brings results every time.

Magneto worked with Arbor Custom Homes and created a successful Grand Opening Weekend for their four new neighborhoods. The goal of the campaign was to generate awareness and increase traffic to the Broker Home Tours, as well as the Arbor Custom Homes Design Center. Of course, selling some homes was key too.

Magneto’s role in the campaign was to create compelling radio spots and deliver a strategic radio buy to build anticipation. Not only were we able to create breakthrough spots, but we were able to stretch our budget 30% further with added value in the buy.

These efforts; combined with sweat and tears of Arbor Custom Homes, Amanda Vowels, Mainspring Marketing, Viva Consults and Formic Media brought outstanding results! The Grand Opening week saw 400% more traffic than a typical week and had 14 written offers on new Arbor homes. Great work contributed by all – we will call this a grand success!
Arbor Custom Homes – :30 radio “The Beacon”

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