For the second time this year, Magneto has teamed up with Dick Hannah Dealerships to produce a 30-second TV spot promoting a company-wide vehicle sales event. This time it’s for their 13 dealerships’ fall “Believe It” sale. The TV spot begins airing on September 18.
The “Believe It” sale plays unbelievable things off a very believable Dick Hannah sale. The commercial reflects the fun we put into a previous spot created for the dealer group called the “Trade in Anything“ sales event that aired in July. Both spots employ odd humor and are a fresh take on typical car dealership commercials.
The “Believe It” sale also reflects Dick Hannah’s brand tagline, “Believe in Nice,” which promotes ethics and integrity throughout their Portland and southwest Washington dealerships.
So you don’t believe in unicorns or telekinesis? What about a reputable car dealer group with every car on sale? Believe it!
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