Top 6 Things I learned at PSU's Digital Marketing Conference, held at the Portland State University Campus in Lincoln Hall: 6. Write a book to guarantee your spot as keynote speaker. Was this a book tour or marketing conference? http://www.contentrulesbook.com 5. Ignite Portland rocks! Brought some much needed energy to the conference and...
Read MoreWe do a lot of reading here at Magneto. A lot of good reading, at that. Not only is it good for our souls and for our brains, but reading is learning. The Advertising world is forever changing, so we must stay forever educated. Not sure what to read? Let...
Read MoreI understand that it can be scary to join the Groundswell - what to say, what not to say, where to join, how to join and so on. If you are having trouble getting your feet wet in online conversation - here are a few simple, common and effective ways...
Read MoreWhat is the Groundswell? A spontaneous movement of people using online tools to connect, take charge of their own experience, and get what they need - information, support, ideas, products and bargaining power - from each other. - Groundswell, winning in a world transformed by social technologies In 2006, Forrester Research...
Read MoreResults. Results are what we are focused on. Always. And combining fun work with strategy - brings results every time. Magneto worked with Arbor Custom Homes and created a successful Grand Opening Weekend for their four new neighborhoods. The goal of the campaign was to generate awareness and increase traffic to...
Read MoreMagneto Brand Advertising has been finely crafting persuasive advertisements for outstanding clients since the summer of 2001. What makes Magneto so cool and creative, you ask? What makes Batman, well, Batman? His lair. And like the Caped Crusader, Magneto has an impressive pad in which our advertising genius can flourish. When our muscles...
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