• Who We Are
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  • What We Do
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  • How We Connect
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  • Work with us

Magneto is a current of ideas

Magneto is a highly creative and strategic agency that has been producing impactful brand-focused advertising and marketing solutions for 15 years. We work with a wide array of clients who look to us for ideas that inspire and motivate their customers.

Magneto creates

We service our clients on many levels–from strategic thinking to brand design to traditional advertising and in website design, interactive and social media. We are creative in our approach but ever focused on ROI.

Magneto generates engagement

Our job is to help clients connect with their customers in ways that engage and motivate them. At the core of our expertise is the ability to create an emotional bond between the brand and customer. We listen, we’re collaborative and we have a talent for getting people's attention. That's our particular formula for success.

Magneto has know-how

Experience. Great ideas. Results. We claim all of the above. Magneto combines senior people bringing national agency experience with young tech-savvy upstarts into a collaborative environment that produces high-caliber advertising and brand work for our clients.

Magneto collaborates

Join us on an odyssey of brand discovery. We are ego-neutral idea people who work tirelessly with our clients to hone and polish their brands. We apply smart brand thinking to rapidly changing communications and technology tools to get targeted messages to their customers. If this jibes with your philosophy, we would very much like to meet you.

We run with a tight unit of creative and strategic thinkers, combining the perspective of seasoned advertising veterans with clever design, interactive and social media people. We compliment this core with highly skilled collaborators to match the exact needs of each client. This strategy enables us to consistently provide tailored and cost effective solutions.


• Branding/rebranding

• Campaign planning and execution
• Television, print, radio, outdoor and digital ad development
• Website design/development
• Social media planning and implementation
• Graphic design and package design
• Corporate video production
• Motion graphics
• Media planning/buying (traditional and digital)
• Public relations
• Research planning and coordination


We look at media vehicles as delivery tools, and tools are only as effective as the ideas they relay. In our view it makes little sense to produce anything without having strategic, creative and media plans in place before jumping into media. We seek first to find the essence of brand, then simultaneously determine the best medium for the audience and develop creative executions that meet the agreed upon strategies.


Craig Opfer – Principal / Creative Director

With 31 years of agency experience, Craig ensures that sound strategy and engaging creative ideas drive client's marketing solutions at Magneto. As the agency's owner & creative director, he makes sure that creative work is compelling and strategic in all mediums. Craig lives for the Big Idea and his experience shows it. He has created award-winning work for a host of clients, big and small. A few names you might recognize: Kraft, Kellogg's, Oscar Mayer, S.C. Johnson, Yamaha, NW Natural, Mentor Graphics, M Financial, Entercom Radio, United Way, The Oregon Community Foundation, Thomason Autogroup and Portland International Raceway.

LinkedIn Profile

Paul Landaker – Account Director

Thirty six years of advertising, direct marketing and magazine publishing experience has given Paul a great depth of knowledge and understanding of the brand marketing process. Paul has two distinct sides: on the one hand he's a deep thinker; a strategist that looks long term. On the other, he's a doer who rolls up his sleeves on every project. Paul oversees big picture thinking as well as the day-to-day workings of agency client relationship.

Paul has worked on consumer brands like Jeep and Chrysler, Doc Martens, Solomon Skis, NW Natural and Del Taco as well as a variety of business to business-based product and services companies.

LinkedIn Profile

Top dogs

Hello future client. We would love nothing more than to sit down with you to explore your needs, listen to your ideas and see what we can create together. Can we help you shape your brand? You bet we can. Do you have strategic and tactical disconnects that need sorting? We'll help you make them work as one. Looking for a cool brand revamp to better reflect your cool company? We can do that and so much more! Let's talk. Connect with us at info@magnetoworks.com or at 503.222.7477.

We should talk

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